USOC claims that Subway ads imply olympic association

Posted: February 12th, 2010 | Author: | Filed under: Intellectual Property | No Comments »

The Seattle Times reports that the United States Olympic Committee has a problem with Subway advertisements featuring Olympic swimmer Michael Phelps. Board member Lisa Baird says that the ads “imply there is an association with our Olympic marks and our athletes…” In essence the USOC is concerned that Subway, through its ads, is attempting to reap the benefits of Olympic sponsorship without paying for it. You can click here to view one of the offending ads and judge for yourself.



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